February 15, 2017 by BMXNEWS.COM Editors · Comments Off
Box plates have been a fixture on the UCI circuit for a couple years now. But this week, their partnership took on a higher meaning, as Box became an official UCI partner. With the UCI Worlds happening here, on home soil in 2017, it’s oh-so-perfect that this new partnership gets started in 2017. Read more
November 16, 2016 by BMXNEWS.COM Editors · Comments Off
There are a handful of guys still involved in the sport today who have roots dating back to the early days of BMX. Phil Maxwell is one of those guys. Unless you were around in the 70s, or happened to seek out a sponsorship more recently with one of the companies he was involved with behind the scenes, you may not know Phil—but trust us when we say, he is one of the movers and shakers of our industry.
Today, Toby Henderson, another one of those “early roots” guys mentioned above, announced that Phil would be joining Box Components as BMX Brand Manager.
Here’s what Toby told News about Phil’s addition to the team:
As we head into our fifth year as a brand, Box Components is proud to announce Phillip Maxwell as our new BMX Brand manager. With all the changes at Box in 2016, such as our MTB Product development and passing the torch of the Promax brand to QBP so we can better focus on Box, we really needed someone in-house to focus 100% on BMX Race, other than myself.
After a grueling interview process only ONE name rose to the top, Phil Maxwell. Although he will be wearing many hats Phil’s primary duties will include Sales, Marketing and Athlete Support.
Box Components’ commitment to BMX Racing has been shown through our financial investment into products, marketing and athletes over the last four years, and Phil will now lead our team into 2017 and beyond.
He will also be heavily involved with product development, as he will have his eyes and ears on what is relevant at the track.
Phil will be supported by the full staff here at CGI and I will remain here are HQ, overseeing the full operation, most specifically, our ongoing development of innovative performance-enhancing products.
More big news will be announced next week as Phil settles into his position officially on Nov 28th.
We also hit Phil up for a few questions on his background and plans for the Box Brand in 2017:
Tell us a little about your history in BMX Racing
My first experience with BMX happened around 1974/1975. Some guy was going around town, talking about holding a Bicycle Motocross race in a local park. Me and my buddy, David Ynzunza, maybe the Smith Brothers also, ventured to the park.
This guy had outlined a course with wooden jumps and a mud hole. I cannot remember how I finished but I was hooked! I raced locally at both Azusa tracks, Covina Valley BMX, Monrovia, La Mirada, Irvine, the Teen Center in Van Nuys, the list could go on. Surprisingly, I did really well, racking up a few hundred trophies and earning a bit of a name locally for myself. In 1977, I was approached by Jag BMX (A division of Mongoose Bicycles) and rode as a Factory Rider, this is where I met Tuni, Sewell, Hopkins, Brackens, the Roker kids, Atherton, Zagers, and more).
I did well on Jag BUT I was more of a soul racer and loved hanging out, and my stint there last roughly three years. I raced on and off through high school and college for fun, never really leaving the sport but hanging out on the fringes.
Over the last 39 years, I have had the pleasure of being affiliated with a lot of brands, either as a racer, employee or in a marketing capacity (Endo Racing Products, TW Racing, Robinson Racing, Brackens Racing Products, GT Bicycles, Redman/Avent/Bombshell, SE Racing, Crupi Parts, 805 Bicycles in Simi Valley, Supercross BMX, Incycle Bike Shop, Bike Alley, KMC Chains, The Hot Shoppe and ODI Grips).
All have played a role in helping me learn the business side of BMX and fine tuning my sales/marketing skills, while keeping my love/passion for the sport burning.
What, exactly does a “Brand Manager” do?
Brand management encompasses all aspects of a given brand. Managing sales, marketing, purchasing and most of all the product exposure. Basically everything relating to the brand. In this case the “Box BMX Racing Division”
What is your vision for the BOX brand now that you’re brand manager?
Toby, Ken, Gregorio, the inside office team and my predecessors (Michael, Michelle, Double D…) have laid the ground work and have/had the vision to make Box the premier components company in the world! I would like to build on this and Toby’s vision for the brand (ie: products, marketing, sales, OEM business, advertising, our BMX team(s), international markets…. to make sure when you want to buy a BMX product; Box is the brand setting the bar and the one you will invest in.
What would you tell a rider or team who wants a sponsorship from BOX?
I know Toby has some plans for the Pros, and we may have some sponsorship opportunities for teams and amateurs to be part of the Box Legacy. I don’t actually start at Box til the 28th, so we’ll have more to say on that after I am officially on the job.
Still, social media is HUGE and getting bigger and better as time goes on. My advice is for an individual and/or team looking for some type of sponsorship support (with Box or ANY company inside BMX or out) use Barry Nobles, Caroline Buchanan and Dale Holmes as role models and benchmarks in making you and/or your team into a marketing/sales/promotional social media machine.
In today’s marketplace, winning is always good BUT having a solid social media presence and following is almost as-important. Stop thinking about the smaller picture (ie: “What do I get”) and start thinking about the bigger picture of what can you bring to the table to help build this company/brand and maximize exposure. I GUARANTEE the rewards for what you bring to the table will pay off for you in the end!
Definitely exciting stuff for Toby, Phil and the whole Box Components crew. Phil, we wish you all the best and look forward to working with you.
August 24, 2016 by BMXNEWS.COM Editors · Comments Off
We have been keeping up with the on-track accomplishments of Free Agent’s Alec Bob for the past 18 months or so. He just touched down back at Marian University for another year of advancing the higher mind, AND has been diligently working on his BMX-related company, Rexer Rollers.
The mini rollers he produces are growing favorites among his fellow riders, and he just finished an edit that gives us some of the story behind the brand and its product. We thought this would be a prime opportunity to share it with you, and bring some additional detail to the story.
Speaking with News, here’s what Alec said about how it all got started:
The idea of selling portable mini rollers started in the Summer of 2014, when I sought to create a device I could use to warm-up in staging at the races.
I tested my first prototype at the Derby City Nationals in 2014. It was a great race for the test because I was able to test in both wet and dry conditions.
Throughout the weekend I received a lot of positive feedback on the rollers. I was asked, more than a few times: “Where can I buy a set?”
I thought to myself, “with the popular demand for portable rollers I could make and sell these.” Rexer Rollers were born! The product went on the market at the 2014 Disney Cup Nationals. I started small with ten units I made myself and sold via personal sales.
We asked Alec about the benefits to using rollers at the races. Here’s what he told us:
To me, it didn’t make sense to warm-up before a race, go sit in staging for 15-20 minutes while my muscles cooled down, then go race with cold muscles, which resulted in undesirable results. I wanted to be able to stay warm while waiting for my race in staging.
Many racers are unaware of the benefits from properly warming up prior to a BMX race or any other physical activity. To benefit a rider the most, a warmup should work the same muscles they will be engaging during their race.
A good BMX race specific warmup is a five to eight minute light-controlled stationary spin on a set of Rexer Rollers. A rider will increase their heart rate and blood flow, as well as muscle and core temperature. Increased muscle temperature improves their rate of force development, reaction time, strength and power output. Increased heart rate leads to improved blood flow to your active muscles.
The end result is a significantly improved level of performance on the track. It was time to go to work.
Closing out this “mini-view,” we asked Alec how News readers can buy a set, and how much they cost.
Rollers can be purchased via our Facebook page (link below) or via email at Rexerroller@gmail.com. Units are on sale for $159 USD plus shipping and handling.
We only offer US and Canadian shipping at the moment, but we will be branching out to serve international customers in the near future.
Feel free to give us a follow on Facebook or Instagram at Rexer Roller to keep up with product updates.
Thanks to Alec for giving us the first look at his edit, and the backstory on creating a new BMX company from scratch. Well done!
August 15, 2016 by BMXNEWS.COM Editors · Comments Off
Back on May 18, BMX News ran an article entitled: “Buy A Brand: Alienation For Sale” which, as the title implies was meant to put the word out to the industry that this popular brand was looking for a new owner to take it to new heights in its market category.
Yesterday, Alienation President, Zach Taylor, announced that J&B Importers of Miami, FL has acquired the brand. The terms of the deal were not disclosed. JBI has been in business for over 40 years, and has played a big role in the bike industry all-along the way. They have a big distribution footprint in the US, with 11 regional distribution centers, strategically placed around the nation. Wheels are a big part of their business, and they build over 6,000 each week–providing awesome potential for a BMX brand like Alienation.
Zach gave News the following info about the acquisition, and his role going forward, in a release:
Alienation will continue to operate independently with myself, and our existing management team. The transaction is effective immediately.
Mitch Gurdjian, co-chief executive officer of J&B said: “We see a tremendous opportunity in the Alienation brand and look forward to continuing the development of TCS (Tubeless Compatible System) products. Moving the wheel build process in-house will allow us to quickly adapt spec, control quality, and provide healthy margins for the IBD.”
Back to Zach:
We started Alienation ten years ago to offer inherently better products. We have had amazing success to date and are excited about joining forces with J&B. J&B has a significant reach within the IBD, making them a natural fit. We look forward to further propelling forward with tubeless within BMX. We have some exciting new developments. We just signed an agreement to utilize Kappius’s rear hub internals for BMX. I am really excited by these developments.
In the 2017 model year, brands including Haro/Premium, Kink and Redline will feature Alienation rims on upcoming models.
I will be attending Interbike, representing Alienation, in J&B booth #8195
A big BMX News congratulations to Zach and JBI as they start their new joint-mission together.
August 15, 2016 by BMXNEWS.COM Editors · Comments Off
I have a team that is mostly “regional” in the races we hit. I love working with the kids and want to do more for them next season. I am thinking about starting a frame company after Grands to help pay for the cost of the team. Do you have any advice?
—FB, East Coast
Thanks for writing FB. It’s awesome you are looking to do more for your team riders, helping to make their BMX dreams come true. That said, starting a manufacturing company may not prove to be the fundraising opportunity you hope it to be.
At present, there are 82 BMX Racing frame brands on the market—proof positive that the market is massively saturated. That means it will be more difficult to sell your new frames, and may even cause you to LOSE money, rather than bring funds into your team’s coffers.
Here’s how it usually works:
The owner of Brand-X spends $10,000-$15,000 on frame inventory, depending on the vendor and their minimums. This is sometimes split over a few credit cards, the justification being that it will be paid off as soon as the new Brand-X frame hits the streets.
They reckon they will sell their product at the track and on Facebook, so things like advertising the product and a legitimate website are “expenses” they will get to “once the money starts rolling in.” It never does start rolling in, of course, because their whole reason for doing it is flawed.
If you want to start a business, by all means start a business. But, then go into it AS a business, which means taking the proper steps in the start-up process (setting up a legal entity, branding, marketing/advertising, product insurance, warranty service, shipping/tracking, finance and a significant investment of your own time). Back to our story:
Mr. Brand-X is stuck with 35 frames in his basement for years after the first initial flash of sales (totaling 20 frames of the 56 he bought to round out all the sizes he needed to offer. One was stolen from the pit at a national a couple years back).
Mrs. Brand-X is tired of these frames clogging up her basement, and reminds Mr. Brand X of the cash spent on this venture and the fact that the cards are still being paid off; she is reminded of this daily when doing the laundry. Mr. Brand-X finally unloads them little by little on eBay for $50, then $75, then $100 less than he paid for them.
I kid you not, this is a scenario that has played out multiple times, just in the eight short years I have been back in the sport.
So, to answer your question…
The best advice I can give on starting a frame company in the current market condition is: “Don’t do it!” Sorry if this was not the advice you were looking for, but in a couple years, when you have a clean, uncluttered basement and a smiling Mrs. Brand-X, you’ll know it was the best route to have taken.
There are many other methods to raise funds for your team that don’t involve a large, up front, cash outlay. You might start by looking at some of the fundraising articles we have run in the past (links below).
Good luck to your team for the rest of this season, and into the new year.
July 29, 2016 by BMXNEWS.COM Editors · Comments Off
Just as we were about to put the BMX News Global Command center into weekend mode, a news flash came across our “Big Ears” ticker. Michael Gamstetter, former Brand Manager at Box Components, has announced he will be moving on from that position to take the Brand Manager role at Read more
May 25, 2016 by BMXNEWS.COM Editors · Comments Off
If you were around BMX in the 1990s, you might remember the Hawk BMX frames of the time. They were the frame of chocie for Brian Lopes and Moses Tillmon, and won a lot of races. One of the partners in Hawk was Jim Moore, who stepped out of BMX in 1994 to work for NASA’s Jet Propulsion Laboratory in So Cal.
Now retired from JPL, Jim decided to turn off Dr. Phil and long lunches in favor of a fresh run at the BMX industry. His comeback product, the Jayhawk frame, is unlike anything we have seen in a BMX frame before.
Instead of using tubing, as most aluminum frames do, the Jayhawk uses sheet stock, coerced into the familiar-form of a BMX Racing frame, using rivets instead of welds in most places–a technique used widely in aircraft construction.
The Jayhawk definitely gives a powerful first impression–whether you think it’s a thing of artistic and industrial beauty, or a total gimmick that’s going nowhere–one thing you can’t say is that it’s another ho-hum double-triangle.
To learn more about the concepts and inspiration behind the Jayhawk, News invited founder-Jim to be our guest on the 125th episode of the Announcers Tower Podcast. Joining in the fun as guest co-host is George Costa of Rennen Design Group, who tipped us off to the Jayhawk, and was a Hawk BMX fan during his late teen years as a BMX Racer.
iOS users: paste the URL below into your device’s broswer to listen
Jim tells us he has sold 10 of the Jayhawk frames so far (actually, it’s a frame and fork set, priced at $800). The Facebook group Jim created (link below) is a central place where questions can be answered, and if you feel like you’re ready to go, Jim will take frame orders via that page as well.
We would definitely like to get our hands on one for some on-track #NewsTeam testing. For now, however, we wanted to bring you some straight-from-the-source scoop on the Jayhawk, and what it’s all about. Keep it here for more, and feel free to leave comments on the Facebook post.
Thanks to George Costa for co-hosting with me!
May 18, 2016 by BMXNEWS.COM Editors · Comments Off
By Mike Carruth
The first time I saw the Alienation brand and logo was in the parking lot of the Comfort Inn in East Moline, IL–August 2008. The NBL Speedway National was my first national back in the sport after a 20 year absence. Alienation was one of the first “modern era” brands I saw Read more
May 18, 2016 by BMXNEWS.COM Editors · Comments Off
Profile Racing has been manufacturing top-quality BMX products for over 40 years–all crafted in their St. Petersburg, Florida machine shop. It’s always great to be part of making a product that people enjoy using, and watching it all come together, as you put your time in to make it happen. Read more
May 12, 2016 by BMXNEWS.COM Editors · Comments Off
Donavon Long checked in with News today to let us know he is moving to full-time development of his line of BMX training timers (Master Timers) and, of course, managing the Haro/Promax team.
This means he is moving on from his position as BMX coordinator for the City of Oldsmar. Read more