Last month, as part of the USA BMX Midwest Nationals in Rockford, we noticed a new sponsor banner on the infield, and in the announcements from the tower. “The USA BMX GoPro Midwest Nationals” introduced the brand as the new title sponsor of the USA BMX Pro Series, North American Supercross Series, as well as the USA BMX GoPro Grand National & Pro-Spectacular.
Here’s what USA BMX told News, in a statement:
USA BMX and GoPro are launching a multi-faceted partnership, which includes content creation, distribution, cross-promotion and event sponsorship. Headlining the partnership is the title sponsorship to the GoPro North American Supercross Series presented by Full Tilt Racing and the USA BMX GoPro Grand Nationals & Pro-Spectacular in Tulsa, Oklahoma, over Thanksgiving weekend.
GoPro-sponsored events on the pro-series calendar include:
The GoPro North American Supercross Series presented by Full Tilt Racing
Derby City Nationals, Louisville, KY – August 30
Sunshine State Nationals, Sarasota, FL – October 18
Lone Star Nationals, Houston, TX – October 25
GoPro National Pro-Series
Midwest Nationals, Rockford, IL – June 14
Great Salt Lake Nationals, S. Jordan, UT – June 21
Stars & Stripes Nationals, Pittsburgh, PA – July 5
GoPro’s partnership will feature several USA BMX professional and amateur riders as content creators. The resulting rider-generated content will be distributed across USA BMX social media networks and USABMX.com. Additional features will be included in USA BMX webcasts and live streams of USA BMX National Series events throughout 2019.
“GoPro is stoked to be teaming up with USA BMX to create some fresh content from these series,” said Christian Scott, GoPro Global Director of Lifestyle Marketing. “We are excited to see how these content creators use GoPro, especially the new features on the flagship HERO7 Black, including the built-in HyperSmooth stabilization.”
This partnership offers an amazing opportunity to showcase our sport and athletes by providing an inside look at the action sport of BMX Racing,” said BA Anderson, CEO of USA BMX. “The window through which our members, and the world, will be able to interact and experience our sport is magnified through the lens of GoPro’s outstanding product lineup and their global reach. If you were building a product designed for USA BMX, GoPro is it.”
It’s great to see USA BMX bring in a top-shelf brand like GoPro to support the pro series, and BMX Racing, in general. We look forward to seeing how the relationship unfolds for the balance of 2019, and hopefully for years to come.