With a little more than a week to go til the world comes to Chula Vista, the ABA has ponied up for an impressive media buy in the San Diego market. September 17 and 18 will mark the second time in as many years that a UCI BMX Supercross World Cup event has been held at the US Olympic Training Center. No question that the fastest riders in the world will be there–the only question is who will emerge as fastest of them all and top the podium on Saturday night.

The SX format and fanfare around the Chula Vista race is about as close as BMX racing gets to a “show” of mainstream interest. Siezing on that opportunity, ABA has developed a 30-second spot that will air some 500 times in the coming eight days. If you’re in the San Diego area, you’re likely to see it on ESPN, MTV, NICK, Speed, Spike, Cartoon Network, Versus and more. Big props to the guys from Gilbert!

Check out the Chula Vista SX spot

The track design for the upcoming Madrid UCI Supercross race was posted on Vintage this morning (thanks to Carl Lein). The race is March 26-27 and features a 1000-foot track with a treacherous-looking “on & off” obstacle in the second straight. Design is the handiwork of UCI dirt dealer, and capitán of the Cat’, Mr. Tom Ritz.

You goin’? Priceline has the whole trip (from ORD) Departing Wednesday, March 24 and returning Monday, March 29, at a four-star hotel for only $1217!

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