ABA Carpetbombs San Diego With SX Commercial
September 9, 2010 by BMXNEWS.COM Editors · Comments Off
With a little more than a week to go til the world comes to Chula Vista, the ABA has ponied up for an impressive media buy in the San Diego market. September 17 and 18 will mark the second time in as many years that a UCI BMX Supercross World Cup event has been held at the US Olympic Training Center. No question that the fastest riders in the world will be there–the only question is who will emerge as fastest of them all and top the podium on Saturday night.
The SX format and fanfare around the Chula Vista race is about as close as BMX racing gets to a “show” of mainstream interest. Siezing on that opportunity, ABA has developed a 30-second spot that will air some 500 times in the coming eight days. If you’re in the San Diego area, you’re likely to see it on ESPN, MTV, NICK, Speed, Spike, Cartoon Network, Versus and more. Big props to the guys from Gilbert!
Check out the Chula Vista SX spot
2010 Monaco SX Finale Canceled
June 4, 2010 by BMXNEWS.COM Editors · Comments Off
On March 1 of this year, BMXNEWS reported on the announcement, by UCI, that the 2010 series finale would be held in Monte Carlo, Monaco. Today, those plans changed, as UCI issued a press release saying that “the authorisation to build the unique BMX Supercross track in Monaco harbour was declined for this year.”
The release went on to say that plans were moving forward for the 2011 event (but, reading between the lines a bit, it seemed like 2011 was not a “lock” just yet either), presumably as a lead-up to the 2012 London Olympic Games. No substitute location was named, and the release said, specifically “there are no plans for a replacement venue.” Thus, the series will end, as it did last year, in Frejus, France on October 8-9.
Stick with BMXNEWS for ongoing coverage of the 2010 and 2011 UCI BMX Supercross World Cup.
