Chase BMX and Tioga Step Up For Jr. Devo

USA Cycling released a statement a week or so ago celebrating the signing of Chase BMX and Tioga as marquee sponsors of the USA Cycling BMX Jr. Development program for 2012 and 2013.

The program is entering its third year of organized camps, and has fostered some impressive talent in its time. The ABA (now USA BMX) gave a major boost to the program in July of 2009, when it added a dedicated series-within-a-series expressly for 15 and 16 year olds (using UCI Birthday criteria) to compete alongside the Elite classes in the national program.

As we look past London 2012, and on to Rio 2016, the Jr. Development program will take on added importance and prestige, with 1997 birth-year riders getting prepared to show what they have on the big track.

Pete Dylewski has been up close and personal with the Jr. Devo program since its inception. As the Marketing Manager for VSI products in 2009, it was his magic touch that brought Intense BMX to the table as a sponsor of the program in the early years. With Pete currently in a “strategic partner” capacity in Christophe Leveque’s BMX Racing Group, and as a marketing and team consultany to Tioga BMX, he has buddied up with USAC again, bringing Chase BMX and Tioga to the table as sponsors of the program for the next two years.

And while USAC’s press release on the subject (linked below) provides great surface detail on the partnership, BMX News is always interested in a deeper-dive on the backstory, and perspective of the movers, shakers and news makers behind the headlines (if you’ll allow the shameless plug on our own behalf).

In this, the 50th episode of BMX News “Announcers Tower,” Pete gives us some great insight into the history of the program, what happens when riders attend one of the four annual camps, and the longview on talent development. We also took this opportunity to get some scoop on how things are developing at BMX Racing Group, in general.

Listen now

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USA Cycling Junior Development Page

BMX Racing Group

Tioga BMX

Editors Note: Our side of the interview had some sound difficulties, due to a software update on our Skype application. Apologies for any “tin can” effect.

Behind the Scenes With Tioga’s “2043″ Videos

In August, 1989, my girlfriend at the time was having her 20th birthday. The supermarket I stopped at to buy a card and a quick bouquet of something did not really have any good cards (at least none that would rise to my degree of late-80s hip). They did, however, have a few really funny “Happy 40th Birthday” cards. So, I picked one out, and wrote on it “Do not open til 2009.” She dumped me soon after for a guy with a Camaro, but I couldn’t help but think that she read my 20-year-ago birthday message last August.

When I first saw the Tioga 65th Anniversary videos, I was reminded of the above story, and got a chuckle out of this innovative campaign. The idea is “why wait for 2043…let’s have our 65th anniversary TODAY!” The series was made up of three clips with current Tioga stars Randy Stumpfhauser, Donny Robinson and Sam Willoughby, and one as a “behind the makeup” which shows how the Hollywood makeup pros aged our young stars 33 years.

BMXNEWS wanted some more scoop on how the campaign, and the vids came about…and some behind the scenes stories. Tioga marketing wiz, Kai Cheng, was happy to oblige:

NEWS: Who was the makeup supervisor/team? Do they have Hollywood credits?

Kai: I won’t reveal too many details about the SFX guys, except to say Jason and his team are part of a full service effects studio catering to film and television. They have worked with Brad Pitt, Vin Diesel, and many other high profile actors/actresses; worked on movies such as Assassination of Jesse James, No Country for Old Men and television productions such as Prison Break, Nip/Tuck, and many, many more – these are true pros at their craft.

NEWS: How long did it take to apply the makeup? I presume you did the shoot
in one day, so it was not necessary to reapply, correct?

Kai: We had 4 make-up artists working on the three athletes – it took about 3
hours to apply each of their make-up. We did do the shoot in one day and
the SFX team were on stand-by the entire session to do touch-ups and such
through out the day. There was so much laughing and clowning by the
athletes that touch-ups were absolutely crucial!

NEWS: Can you share approximately what it cost to do it?

Kai: It’s up there, as you can imagine. Just the SFX team, photographer and
videographer for the day was well over $10,000! Then there’s the post
production costs involved… We’re glad that people enjoyed them.

NEWS: How did the concept for the “65 year anniversary” come about?

Kai: Good question. We always intended the “Faces of Power” campaign initiated
in 2009 to be a multi-year campaign. But more specifically, we felt the 65th Anniversary concept was a humorous way of not only progressing the “Faces of Power” campaign but also to convey a couple messages. Firsly, though Tioga has been around since ’78, we are as active as ever; being “old” doesn’t mean one withers and dies! Secondly, celebrating the future and underscoring the fact that Tioga will continue to support the sport that launched the brand for a long, long time.

NEWS: Any funny stories to share about the guys?

Kai:Stumpy, dR and Sam are great guys. You’ve been around the sport long
enough to know how down to earth and funny these guys are – especially
when they’re hanging out with each other. The shoot was a fun filled day with many outtakes and pictures. Some that may never see the light of day ever again

News also caught up with Donny Robinson to get some commentary on his part in the campaign:

NEWS: What it was like doing the make up…how long it took them to get you
finished.

dR: The makeup of course, was the most painful part about the whole day. We had to sit in a barber’s chair for 3 hours while they applied all the makeup and wigs and such. Actually, I take that first statement back, I’m still trying to get the gunk out of my hair that they used while applying the caps and wigs. They used some mighty tough glue on us and cleaning all that off might have been worse than putting it on. However, for Tioga to put that much effort and money into a campaign like this, I would do it every day for them. Not too often comapanies go against the grain to pull of some great marketing but I think Tioga did an excellent job with this idea.

NEWS: Did it cause you to think much about how your life might be in 33 years?

dR: Yeah, Stumpy, Sam and I sure had some man-to-man chats that day about how we thought things would turn out. I came to the conclusion that if my hairline would end up like mine was, that I would call my whole life a success. In all honesty, I’ve had some great memories in my life already, but as we stood there that day, old and decrepit, I imagined how rad it would be to make it to that age and be able to look back at the relationships and accomplishments we had accumulated.

NEWS: If you actually looked like you do in the video in 2043, would you be sad or stoked?

dR: If I looked like I did in the video I would probably just run around naked all the time. I would get away with it too because I would be old and people would just think I’m senile (heck, by 2043 public nudity might be allowed anyway). I would be one extra sexy old man just livin’ it up!

Thanks to Kai and Donny for the responses. I think my biggest LOL of the series was when Stumpy called dR “That Lil Gremlin.” But Sam’s clip is funny to watch, because he is constantly on the verge of losing it, which is contagious. “ILLINOIS, ROCKFORD!.” indeed (ironically, Sam won there on Sunday this year as well). That one causes a chuckle just thinking about it. No word on when/if an “outtakes” reel is coming. Keep an eye on BMXNEWS for future updates on the 2043 campaign.

—Mike Carruth

Here are the four clips again, in case you missed one:

Tioga D-Spyder S-Spec: Classified Op or First Class Seating?

Carbonite O₂ sounds like something that a dude in a white lab coat would talk about with his buddies in the lunchroom of Los Alamos, or other top secret nuclear facility we’re not supposed to know about. And maybe it is (but that’s, undoubtedly, classified). In the world of BMX trickery, it’s no secret that Tioga has a thick file full of the tastiest tech around. Well, if you’ve been a fan of the D-Spyder saddle, seen on the scoots of some of the scene’s fastest and most fashion-forward factory stars, get ready for something clearly cool.

The D-Spyder S-Spec is arriving at dealers today (no doubt delivered by Men In Black-types driving Black Suburbans with DC plates). The new model has a translucent shell made from…wait for it…Carbonite O₂. Tipping the scales at only 145 grams, the S-Spec is 20% lighter than it’s elder brother, and is engineered to provide 30% more base flex to take care of tush trouble after those long rides from the pits to staging.

The new rump rest doesn’t come cheap, but the tops in trickness never does. MSRP on the S-Spec is $75—hardly a bank breaker, all things considered.

Tioga had the following to say about the D-Spyder Original line:

Next up is the D-Spyder ‘Original’, a more durable and economical version of the previous D-Spyder. Just like the S-Spec above, the ‘Original’ retains the same proven shape but utilizes the more durable Carbonite composite shell matched to a stronger but less exotic hollow Chromoly rail. At 175g, the D-Spyder ‘Original’ is still one of the lightest BMX saddle on the market, and now, it’s also the most affordable D-Spyder saddle ever! Whereas the D-Spyder S-Spec is designed for performance at the expense of some durability, the ‘Original’ is built strong and can take on the rigors of any BMX action without issue! The D-Spyder ‘Original’ is available in white, black, green, and chocolate.

Check out the D-Spyder line, and other Tioga tidbits at www.tiogausa.com