Sponsor Scoop: Martin and Cook Land With Promax

June 26, 2013 by · Comments Off 

BMX Sponsor News - Arielle Martin and Kory Cook

Arielle began teasing it last night, via Instagram, with a photo of a blurred out contract with her signature on it, and a few boxes deposited by the UPS man.

Then, this morning, an email from Michael Gamstetter with news that Arielle and Kory Cork–scheduled for departure from their VSI sponsorship ties as of July 1–would be joining Cycle Group, Inc. as the Promax Elite Factory Team. As you know, Donavon Long’s Haro/Promax team is a mega-force on the Amateur circuit, and now Arielle and Kory will add some pro starpower to the brand.

The pair was not scheduled to go to South Park, even before the derailment of their VSI deal. Thus, the first race we’ll see them in the above Promax kit will be Louisville at the end of August.

Frame-wise, Arielle will be back on a GT, and Kory will be on a DK.

Here’s what the official release says:

Promax Launches Elite Factory Team With Arielle Martin and Kory Cook

Cycle Group, Inc. (CGI) is pleased to announce that as of July 1, Promax Components will be the main sponsor of Elite Woman Arielle Martin and Elite Man Kory Cook. The two had been riding for VSI’s Intense and Speedco respectively, but lost their sponsorships when the distributor announced it would discontinue all rider and team sponsorships at the end of June.

“I know how tough it is for a rider to lose a sponsorship in the middle of the season. Michael, and I have had very good relationships with all the VSI riders. When they lost their main sponsor, we wanted to help out,” said Toby Henderson, founder and executive director of CGI, BOX’s parent company.

CGI also approached Brian Kirkham and Dominique Daniels about sponsorships. Both riders, however, have other plans or opportunities.

“Arielle is one of the top female riders in the world, consistently placing well in both Super Cross and USA BMX events. And Kory has shown a lot of potential as an Elite rider. I think with the right support he could become a consistent podium finisher. Both will represent Promax well,” Henderson added.

The contracts with Martin and Cook are through the end of 2013.

“We had been thinking about maybe picking up a pro for Promax, but had no budget or solid plans. When these riders became available, we wanted to help them get through the end of the season and saw this as a good time to try something new. What we do next year is still up in the air,” said Michael Gamstetter, CGI’s senior brand manager and senior product designer.

Both riders are expected to make their debuts in Promax uniforms August 30 at the USA BMX Derby City Nationals in Louisville.

CGI will supply Martin and Cook a range of Promax components such as brake sets, cranks, bottom brackets, headsets and seatclamps, as well as BOX handlebars and stems, rims, number plates and one-piece saddles/seatposts.

Both riders negotiated separate frame deals. Martin will ride GT frames while Cook will be on DK frames.

Congrats to all parties on getting (back) together. As you may know, Toby and Michael brought Arielle and Kory in to the VSI program when they were over there.

Watch for the first photos of the new bikes, decked out in Promax and BOX components as soon as they become available.


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