Speed Gets Traction With ABA Rollout!

Back on March 1, BMX News reported on the newest brand to come out of the secret labs at Toby Henderson’s VSI Products (home of other marquis names such as Intense BMX, T.H.E., Sinz* Products, ITS and Vigor helmets). This week, Speed Bicycles announced they were ready for the starter to hit the cadence button and get the race started: building a brand new BMX brand from scratch.

A release said:

The Speed “M Series” frames are constructed from custom-drawn, 6061 alloy, triple-butted, hydroformed tubes, with integrated head tubes. Lightweight and strong, Speed frames offer the perfect blend of engineering and design for BMX racing.

The Speed M Series Frames will be offered in 7 sizes –Mini XL, Junior XL, Expert XL, Pro, Pro XL, Pro XXL, and Pro 24”. MSRP is $399.99 and each frame includes a headset.

Bikes will begin shipping within the next few weeks, and the web site should be up & running by the time you read this (or very soon thereafter)

As part of the rollout (to continue with our starting gate analogy), Speed is kicking its promotional machine into hyperdrive by joining as an ABA National Series Sponsor. Quoting, again, from the press release:

“As it has been for over 30 years, the American Bicycle Association is the leader in BMX Racing.” said Toby Henderson, CEO of VSI. He continued: “When we decided to launch Speed Bicycles, of course our first contact was with the ABA. They have been a key partner in marketing VSI brands for many years now, and we are very happy the relationship focuses on the growth of BMX Racing. This Team effort makes us, again, proud to be an official sponsor of the ABA with the new Speed line of bicycles.”

We assume the debut of the Speed/ABA partnership will be at this weekend’s US Nationals in Bakersfield, CA.

Check out the line of Speed Bicycles at speed-bicycles.com

*You did know, of course, that Sinz is properly pronounced like “Signs,” not as in “acts forbidden by God.”