Profile Racing 50th Anniversary Tee

January 23, 2018 by  

Profile Racing 50th Anniversary Shirt
One of the longest-standing names in BMX Racing is Profile Racing. The company boasts the same ownership since day one, and a “100% US-made” policy for their line of exquisitely-crafted BMX parts. 2018 is Profile’s 50th anniversary, and to mark this huge milestone, the company has released a commemorative t-shirt featuring a limited-edition 50th anniversary shield logo.

The shirt features a 4-color print on breast and back logo, printed with environmentally-friendly water-based inks. Sizes available: S, M, L, XL, and XXL. Priced at $22.99, shipping included (+$2 for 2x size). Use link below to order

Here is some Profile backstory you may not have known (we didn’t). Cool stuffs.

Profile Racing, Inc. started in early 1968 when the firm was established as a racecar chassis shop in Flemington, New Jersey by Jim Alley. Profile Racing moved its operations to St. Petersburg, Florida in 1971.

Then, in 1978 Jim’s son, Corey, and daughter, Justine had their first taste of BMX racing at a small track in St. Petersburg. The entire Alley family was immediately hooked on this sport.

With Jim’s keen eye for innovation and competitiveness, a new venture into the bicycle industry was born. It was an easy transition for Profile Racing to make. Having its background in auto racing, chromemoly fabrication and lightweight, aluminum alloy components, Profile Racing was a “shoe-in” for the bicycle racing industry.

While BMX racing was in its early stages, it was hungry for durable, lightweight components. 1979 was the year Profile Racing produced its first 3-piece chromemoly tubular crank set with the 48-spline axle.

Little did Profile Racing know that this crankset and its components would become the “standard” for the BMX bicycle industry and continues to be the “standard” today.

Fun Fact
We have found out why “Racing” became part of the Profile name. But where did “Profile” come from?

This excerpt is from an old press release:

The company, Profile Racing, Inc. actually got its’ beginning back in 1968 when owner, Jim Alley acquired majority ownership of A & H Racing Engineering.

A & H was a successful automotive speed shop in New Jersey that hand made custom racecars and dragsters. Shortly after the stock buyout, Alley wanted the company name to reflect more of the direction he was preparing to take his new business.

It was while reading a dragster magazine that the title of a feature article caught his eye and his imagination. The title of the article was “Drag Race Profile”. Not long after Alley put the magazine down, A & H Engineering officially became “Profile Racing, Inc.”

For more info and to order:

Order Profile 50th Anniversary T-Shirt

Profile Racing 50th Anniversary Shirt