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Lizard Skins Acquires Oury Grips

September 12, 2017 by  

Lizard Skins acquired Oury Grips

Oury Grips pre-date BMX Racing by a year or two, when MX racer Bill Oury, decided to design and manufacturer an aftermarket motocross grip. Oury Grips were always soft and awesomely “grippy,” right out of the bag, and came in “exotic” colors (at least exotic for BMXers) like Kawasaki Green.

The product has been US-made for all of its 48 years and, though somewhat overshadowed by Oakley’s marketing brilliance when it came onto the scene in 1975, Oury has always enjoyed a healthy fanbase, clear into the 21st century.

This week, it was announced that Utah-based Lizard Skins has acquired Oury, and began operating the company as a wholly-owned subsidiary, as of Sepember 1. The terms of the deal were not disclosed. Lizard Skins products include grips and tape for cycling, baseball, hockey and lacrosse.

Oury operations will run out of Lizard Skins’ Utah facility, though the brands will maintain their respective identities and product compositions.

Out-going Oury managing partner, Marta Schild, told Bicycle Retailer, in an interview:

We’ve been friends with the Lizard Skins team for many years, and they’ve always been kind and willing to lend a hand, even though we’re competitors. Their willingness to continue our traditions, like molding grips at the same USA-based facilities, helped seal the deal.

Lizard Skins’ most recent forray into BMX Racing was a sponsorship deal with Sam Willoughby for 2016, prior to Sam’s tragic accident, which occurred one year ago this week.

We look forward to seeing what the future holds for these two brands, and will updfate you on any post-acquisition news as it happens.

—Mike Carruth

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