Will Stars Align For BMX Racing at Interbike 2018?

August 4, 2017 by  

Interbike 2018

The annual Interbike trade show in September is the one-time the entire bike industry is in the same place, at the same time. The traditional lead-up to the actual expo, where every bike industry figure prowls the aisles for 10 hours a day, is the “outdoor expo.”

During that two-day affair, every-manner of bicycle is tried and tested by dealers, and their appointed-experts.

But conspiciously-absent from the Outdoor Expo has been BMX, specifically, BMX Racing. No demo of the latest-and-greatest BMX Racing rides, no nod to the reality that BMX Racing is, in fact, the gateway to cycling for the younger generation.

That may-just change in 2018, as Emerald Expositions, producer of Interbike, announced, this week, that Interbike would be moving to Reno-Tahoe in 2018, after many years in Las Vegas. The show has roots in Reno, so this is somewhat of a homecoming.

The 2018 show, now dubbed, “Interbike Marketweek” is set for September 15 – 20, with with a “consumer festival” on Saturday, September 15th, at the Northstar California Resort…and the actual expo starting on September 18 and ending on September 20.

A release said that “Northstar is home to Northern California’s largest bike park with countless downhill runs, cross country trails and is accessible by gondola and chair lifts, offering an epic experience for consumers to test products from the most innovative brands in the bicycle industry.”

Where this potentially intersects beautifully with the BMX Industry is the USA BMX Blackjack Nationals. This year, it’s later in the schedule—on October 13-15.

But MAYBE, just-MAYBE, in 2018, it could be pushed-forward a month to happen on September 14-16, which would put the entire bike industry in town at the same time as the race, and allow-for people who would normally not see BMX Racing to see it, AND, perhaps, allow for a true BMX “outdoor expo” at the Reno-Sparks Livestock Events Center, where the national is being held.

Interbike has committed to Reno as the location of their show through 2022, so BMX Racing has a golden-opportunity to insert itself into the action, in a way previously impossible, for the next five years.

As always, BMX News will be at Interbike in 2017, to report on the latest-and-greatest in the Bike business. We look to 2018 as an opportunity for BMX Racing to take its place, alongside all the other cycling disciplines, and get it’s due.

—Mike Carruth

Interbike 2018