
In just six years, Ryan McFarland has done what often takes brands decades to achieve: Strider has become a "brandnomer." A branding-industry term used for when a brand name describes an entire product category (think Kleenex, Band-Aid). It ... Read More →
Posted On: February 28, 2013

Big news from the Dan's Comp ticker here in the BMX News Global Command Center. 2012 Olympic Gold Medalist Mariana Pajon will be suited up in the Dan's ... Read More →
Posted On: February 28, 2013

In the fast and furious lead-up to this weekend's USA BMX Winter Nationals, there is a whole lotta of sponsor news coming our way. This one had some extra oomph, in that it ... Read More →
Posted On: February 27, 2013

DK makes all sorts of stuff for BMX, but way back--in the beginning, DK started with stems. Great stems, unlike the stock stuff that came on whatever complete your local bike shop served up. These ... Read More →
Posted On: February 27, 2013

On February 8, BMX News reported that Donny Robinson had split with Hyper Bicycles, after a fruitful relationship of six years. The secret of what jersey he would slip into, come the 2013 ... Read More →
Posted On: February 27, 2013

Standard Byke Co has some of the most loyal brand fans in all of BMX. "SBC For Life" is something we hear from tons of people every year. As a result, they also have a great local and regional team ... Read More →
Posted On: February 27, 2013

Because of the uncharacteristically-long off season, the official word on some of your favorite Team Free Agent stars re-upping their deals took longer than usual to reach the wire. It's been a ... Read More →
Posted On: February 26, 2013

Throughout the 1980s, Diamond Back bicycles had arguably the best team in BMX Racing. It wasn't necessarily about team sheets back then, but about making the biggest ... Read More →
Posted On: February 26, 2013

While it does not affect the BMX Racing community at all, sources inside the freestyle community are talking aobut DC Shoes dropping their BMX sponsorship program. Anytime a company, of any stripe, exits BMX there is a disruption in ... Read More →
Posted On: February 25, 2013

Earlier this week, we had a spirited exchange on Facebook on why BMX News has made it a policy not to report widely-circulating Internet rumors as news. Lots of people said we ... Read More →
Posted On: February 23, 2013