Outside Sponsors Take Another Step In

More and more savvy sponsors from outside the industry are getting hip to the fact that there is a large, untapped and very receptive market in BMX Racing. BMX Racers buy tons of plane tickets. We sleep in hotels. A lot. And anyone who wants to be a top performer needs to be all about maintaining high nutritional standards. The latest ace in the deck is Optimum Nutrition’s sponsorship of AA Pro Tyler Faoro.

ON, as it’s called, was founded in 1986 by brothers Tony and Michael Costello. If you’ve spent any time in a GNC, or a gym that carries supplements, their products will already be familiar to you when you check them out on the Website. We’ll be anxious to hear from Tyler on how he is incorporating ON’s various products into his BMX training program.

Tyler is in some pretty lofty company as an ON sponsored athlete. With 52 names listed on the “Athletes” page of optimumnutrition.com, they have some of the most muscled-up talent you’ve ever set eyes on (and there’s beauty with the brawn–that Becky Fox…whoa!). We’re sure Tyler’s tanned-and-oiled-up beauty shot will join the gallery soon

In a release, Bob Corbett, ON’s Athlete Manager said, of their new relationship with Tyler:

“Optimum Nutrition is proud to sponsor such a well-respected competitor as Tyler Faoro, and we consider him to be a fantastic addition to our team of athletes. Our premium line of protein, recovery and energy products is also a great fit for the intensely competitive world of BMX racing, and fans of the sport can expect the ON Team to be a very visible presence at major events. We recognize BMX athletes have unique nutritional needs to fuel their performance and we look forward to helping Tyler and the BMX community compete at their best.”

A big BMXNEWS congratulations to both Tyler and Optimum Nutrition, and we look forward to hearing more from you guys!