AA Profile

Oops, we forgot, AA is called “Elite” now. With that, Profile Racing’s long-awaited, lusted-after “Elite” hubs are a mere hours from hitting store shelves. Much like tomorrow’s release of the iPad, expect lines to form, and people to be camping outside their local bike shop to be one of the privileged few to plunk down the plastic to procure some of these puppies.

What makes the Elite so…well…elite is the “UltraDriver” cassette, which has 204 points of engagement, and is as close to “direct engagement” as you can get without donning a messenger bag, some chops and a flannel and riding a fixie.

Doing one better than Henry Ford on this one (who famously said “you can have any color you want, as long as it’s black”), Profile is releasing the Elites in Black AND Blue on day one (with red to follow soon).

Aluminum cogs in 13t-18t are available, and steel cogs are available from 12t on up.

Here are some other vitals on the line:

• ABEC 5 Upgrade Hub Bearings. Less Resistance = More Speed


• All-New “UltraDriver” Cassette with 204 points of instant engagement and no dead spots


• New Driver-Labyrinth Seal


• Aluminum Drivers with oversized bearings for additional smoothness


• Heat Treated Knurled Cro-Mo insets on Cone Spacers to hold hub in place better


• Matching Anodized Cone Spacers and Volcano Bolt Head Covers


• Engraved Logos


• 3/8″ Titanium Available (at additional cost)

MSRP is a more-comfy-than-Chris-King $439 for the set.

Check them out today at www.profileracing.com, or skip waiting in line with the unwashed and click your way to glory by ordering them from J&R Bicycles.