Snow-X Popularity in Vancouver Gives PR Jolt to BMX for London 2012
A BMXNEWS Tipster in the UK sent us this post from “The Guardian.” It talks about how, with Vancouver now in the history books, the attention is turning to London 2010—and that lessons learned from promotion and “staging” of certain events last month can be applied to the London games. The article says, in part:
There are also great hopes for increasing interest in the BMX races, the closest event in the summer programme to ski cross, where Team GB has a gold medal hope in world champion Shanaze Reade.
“The popularity of the ski and snow cross events in Vancouver, confirms that the way sports are staged can help them to capture the public’s imagination,” a spokeswoman said as Lord Coe accepted the Olympic torch from his Canadian counterpart, John Furlong.
“We are drawing up detailed marketing and sport presentation plans for 2012 for each sport to ensure that they engage and inspire the widest possible audience. We want to connect young people to sport, and this is top of mind when we look at the sports which do not historically have a mainstream following in the UK.”
