NBL Signs with Intense, Sinz Racing and THE Industries

Hilliard, Ohio, January 9, 2008 – The National Bicycle League (NBL) is proud to announce that Intense BMX has renewed their partnership with the NBL along with two additional VSI brands, Sinz Products and THE Industries. Intense BMX are the makers of the Podium Series bikes among other top quality BMX frames, complete bikes, and tires and their products fit in very well with our programs. The multi-year agreement will see the brands promoted at the National level in combination with the grass roots Bring-A-Buddy Recruiting program. Intense, Sinz and THE products will play a key role in the NBL Bring-A-Buddy Program to help increase local membership and awareness.

 

Intense BMX has also joined forces with BAWLS Guarana, ‘The Official Energy Drink of the NBL’, to sponsor top pros Danny Caluag and David ‘The Hermanator’ Herman. The collaboration of these two official NBL sponsors promises to bring plenty of BOUNCE to what may be the most exciting year in BMX yet. Intense is also proud to continue their support of Phantom/On-Trac in their quest to win the NBL National Team Championship and Intense has joined forces with the Bizzarro Racing Team (www.bizzarroracing.com). The Bizzarro Team will help increase Intense’s brand awareness throughout the Northeast and Midwest and will host a number of pre-national clinics.

“Intense is very committed to BMX and we are excited to have a long-term opportunity to promote their brand at the National and local levels. In addition to their commitment on the national level, offering their products as incentives for our Bring-A-Buddy Program has helped make it the number-one recruiting program in the country. Their involvement definitely inspires growth and progress for our sport,” states NBL Marketing Director, Kevin O’Brien.

Intense has been dominating the frame market for the past 2 years and has become the leader in BMX racing in a short period of time. Intense boasts one of the world’s highest quality BMX frames, with 14 sizes to choose from and has become the leader on and off the track. In early 2007, Intense launched The Podium Series, which revolutionized the BMX frame industry. Intense BMX is manufactured by VSI Products of Cerritos, CA. VSI Products also manufactures, Intense Tires, THE Industries, SINZ Racing Products, Vigor Helmets, Attivo, and Rave Pak. For more information on VSI Products, visit www.vsiproducts.com

For more information about Intense BMX visit: www.intensebmx.com, Sinz Products www.sinz-racing.com and THE Industries www.bmxthe.com. Visit the NBL website to see the full 2008 National Schedule at www.nbl.org