Fire Magic Premium Grills named “Official Outdoor Grill” of ABA

Gilbert, Arizona â€December 8, 2008†The American Bicycle Association (ABA) is proud to announce an exclusive association with Fire Magic Premium Grills to be named as the “Official Outdoor Grill” of the American Bicycle Association. The association will begin with the ABA Silver Dollar Nationals of BMX (Bicycle Motocross) held annually in Reno, Nevada. This year’s event will draw thousands of riders from around the world to compete for national standings. Fire Magic will launch its new affiliation by promoting the “Fire Magic Cook-Off Series” at selected ABA National events.
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American designed and manufactured, Fire Magic grills have set the gold standard for outdoor cooking for more than 70 years now. An outdoor grill from its inception rather than an indoor appliance simply remade into a grill, Fire Magic grills are built to perform season after season and as such carry a lifetime warranty on many key components and a 15-year warranty on almost every other part.  Truly, these are the finest grills in the world, combining sublime craftsmanship, superior technology and the very latest innovations in outdoor cooking technology.  “A Fire Magic grill, however, creates more than great food”, explained Jerry Scott, Vice President of Marketing for The Robert H. Peterson Company, Fire Magic’s parent company. “As the essential centerpiece of a family’s outdoor lifestyle, Fire Magic creates great moments together. We call it The Magic Hour and it’s why we saw such a tremendous opportunity in teaming with the American Bicycle Association and the great family sport that is BMX racing.”

The sport of BMX is growing and building a great deal of interest as it prepares for a worldwide coming-out party of sorts with inclusion at the 2008 Summer Olympic Games. “Fire Magic is an exciting new sponsor for the ABA and our National Event Series in 2008,” said BA Anderson, Vice President of the ABA. “We are very proud that Fire Magic Premium Grills has chosen to promote its products with the ABA members and the sport of BMX.”

The Fire Magic association means greater rewards for all the ABA older cruiser and expert classes. Riders in the selected classes will now not only be racing for National Rankings, they will also be competing for a Fire Magic Premium Grill. Top riders in each class will win a Fire Magic grill, details of the promotion will be listed in the next BMXer magazine. In addition to the top riders in each class winning a Fire Magic grill, Fire Magic will also be promoting the “Fire Magic Cook-Off Series” at selected ABA National events with the winner of that contest also receiving a Fire Magic Grill.

The ABA has made recent strides in adding both new sponsors to the sport of BMX, but also in establishing new marketing objectives that will increase awareness of the sport. New sponsors have become marketing partners that reach beyond the confines of previous affiliations. With BMX emerging as the newest of Olympic action sports in 2008, the ABA is poised for tremendous growth.

About The Robert H. Peterson Company
The Robert H. Peterson Company is committed to enhancing the quality of life through the manufacture, assembly and distribution of high quality barbecue grill products for the home. In support of this commitment, the company is committed to constantly improving the quality of its products, dedicating significant resources to the research and development of new products, and offering products that are safe and environmentally friendly. For additional press information about The Robert H. Peterson Company, Fire Magic Premium Grills or any of the Company’s other quality family of products, or to find a dealer in your area, call (626) 369-5085 or visit www.rhpeterson.com.