BAWLS Guarana partners with Intense

†December 27, 2007†BAWLS Guarana today announced the signing of a multi-year deal with VSI Products to form the Intense BMX/BAWLS Guarana Factory Pro Team. Featuring some of the sport’s top talent, the collaboration of these official sponsors of both BMX racing sanctions will bring plenty of BOUNCE to the 2008 and 2009 seasons!

Through the new partnership, the American Bicycle League (ABA) #1 AA Pro and #1 Pro Cruiser racer Danny Caluag will hit the track in all-new BAWLS/Intense BMX gear, as well including a limited edition T.H.E. Product Helmet! Joining Danny is ABA Rookie Pro of the Year David Herman, who will represent Intense BMX/BAWLS Guarana at ABA and NBL races nationwide, as well as the International UCI events. BAWLS Guarana and Intense BMX also plan to partner in a number of BMX racing contests and promotions over the next few seasons, including BAWLS-branded Intense Bikes, in-store bike displays and giveaways at BAWLS retailers, BMX-branded packaging at Target stores, at-race clinics and contests for racers and a bigger-than-ever BAWLS BMX Blowout Contest.

“2008 is a huge year for BMX with its first appearance in the Olympics as well as all the great racing going on in the USA and we are thrilled to have riders as talented as the ABA #1 Pro Danny and David joining our team,” said BAWLS Guarana CEO Hoby Buppert. “With this partnership, BAWLS and Intense BMX can combine our resources to not only support both BMX racing sanctions, but to introduce BMX racing to non BMXers everywhere.”

The Intense BMX/BAWLS Guarana Pro Team joins an already stocked roster of BAWLS-sponsored pro and amateur racers including NBL Elite #4 Matt Pohlkamp, NBL National Series Champ Rachel Smith, the riders of Tangent/BAWLS/FLY factory racing and a growing network of tracks and teams around the country sponsored by BAWLS Guarana. Intense BMX will also field a 4 man team with 3 amateurs and a vet Pro to help further promote the partnership with BAWLS Guarana.

“We are very excited to be working with BAWLS to form the Pro team and a marketing partnership. BAWLS supports the sport of BMX in such a big way in a short amount of time, making them a perfect match of our philosophy of giving back to such a great sport.” VSI Products Marketing Manager Pete Dylewski stated. VSI Products Toby Henderson commented “We are very excited to have a new partnership with BAWLS Guarana. We look forward to a long term relationship and many great marketing opportunities that will go far beyond the normal BMX channels.” The Intense BMX/BAWLS Guarana team will be supported by THE Products, FLY Racing, Shimano, SINZ Racing, OGIO, Group D, and Intense Tire Systems.

About Intense BMX
Intense BMX is the leader in BMX racing. Intense was awarded Bike of the year, in 2005, 2006, and once again in 2007. Intense BMX’s new High End Race Frame, the Podium, comes in 15 different Sizes and is by far the most technological and advanced frame in the BMX market today. Intense BMX also offers a full line of Race and Jump bikes that are the best value in BMX today. For information on the Bike line, frame geometry, the line of the Intense Tire Systems, or any other scoop on Intense BMX, please check out www.intensebmx.com

About BAWLS
BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway/SuperAmerica), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce.

For more information, visit www.bawls.com