BAWLS Guarana and NBL renew Partnership for ’08 and Beyond

Hilliard, OH – November 20, 2007 – The National Bicycle League (NBL) is excited to announce that BAWLS Guarana has renewed their vows with NBL in a multi-year deal that will keep NBL BMXers bouncing down the track for years to come!

NBL introduced BAWLS Guarana to BMXers around the country at the 2007 NBL National Series. To keep the ‘buzz’ going, BAWLS will launch TWO new drinks in 2008 to accompany their already popular flavors. Riders, start practicing! The BAWLStyle.com Bunny Hop Contest – a hit at the 2007 NBL Grands – will become part of the program at all BAWLS-attended races in 2008, complete with bigger prizes than ever! BAWLS also plans to announce several new pro sponsorships in the next few weeks and will be launching a bigger and better nationwide BMX contest Spring 2008.

“BAWLS Guarana had a wonderful 2007 season with the NBL – the athletes, volunteers, track owners, parents and staff have truly welcomed us into their family,” said BAWLS Founder and CEO Hoby Buppert. “2008 is going to be a very exciting year for us and we’re thrilled to make BMX racing a permanent part of our marketing for years to come.”

“2007 was a very successful year for our partnership and we are thrilled to ‘bounce’ our way into the Olympic year with BAWLS. They genuinely love the sport so their presence adds a lot of value to our National races,” said NBL Marketing Director Kevin O’Brien. “The fact that they are marketing-savvy helps extend the reach of our partnership beyond the confines of the races and this will help promote the NBL brand, and sport, to a brand new group of consumers.” BAWLS is currently available at BMX tracks across the US, as well as at Target, CompUSA and Microcenter stores. You can also find BAWLS at a number of smaller grocery and convenience stores including 7-Eleven, Speedway SuperAmerica, Plaid Pantry, Casey’s General Stores and Publix Supermarkets.  For more info on BAWLS and BMX Racing, visit www.BAWLStyle.com.

About BAWLS
BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local super markets, convenience stores (7-Eleven), Target Superstores, CompUSA stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow over a variety of different sectors including financial institutions, the fashion industry, technology businesses, military bases, extreme sports and college campuses. For more information, please visit www.bawls.com. About the National Bicycle LeagueThe National Bicycle League (NBL) sanctions exciting local, state, and national levels of BMX (Bicycle Motocross) racing across the country and in Puerto Rico. With more than 30,000 members and more than 150 BMX race tracks, the NBL is the largest not-for-profit BMX racing association in America and is also the proud host of the 2008 UCI North American Continental Series – the gateway to the Olympics for US athletes. NBL sanctions tracks in a growing number of states across the country offering programs for all levels and ages of riders, both male and female. The NBL National Series is the premier National BMX series in America and comes to a thrilling end on Labor Day weekend of each year with the legendary NBL Grand National.