Haro Bikes Restructures Marketing Department

“November 7, 2006-Vista, CA-In effort to address the needs created by offering products in several different categories, each with its own unique set of target consumers, Haro Bikes has restructured its marketing department by adding Brand Managers who will be focused on shaping the image of individual product segments. Consistent with Haro Bicycle Corporations multiple brand approach, weve restructured each brand and/or category around a single Brand Management philosophy, says Joe Hawk, Haros Chief Operating Officer. This provides for a more unique and individualized approach to marketing each category, and requires matching it with individuals who have expertise and creativity in that specific category.”"Jill Hamilton, who has worked for Haro for nearly 5 years and has most recently served as Haros Marketing Manager, was appointed to the position of Mountain Bike Brand Manager. Im really excited to have the opportunity to lead and position our mountain bike line, says Hamilton. With the buzz surrounding the release of our Sonix VL120 trail bikes and the .357 Magnum downhill bikes, weve got some good momentum building. Its going to be awesome to help take our entire mountain bike line to a whole new level. Tony DeGollado, who has worked with Haro for the past 10 years in a variety of positions including Promotions Coordinator, BMX Team Manager, and BMX Athlete Consultant, returns to Haro as BMX Brand Manager after employment stints with No Fear Motocross, and most recently, Fox. “”I’m thankful to be coming back home to Haro as the BMX Brand Manager. With the direction Joe Hawk is taking the company, I feel very confident in Haro as a brand and Haro as a home, said DeGollado. I’ll be part of a great team to ensure there is no lack of innovative products, bikes that meet next level standards, or the best athletes in the world representing the Haro Brand. With that said, there’s no doubt in my mind that good times lay ahead for us!”" DeGollado and Hamilton join Tim Jackson, Brand Manager for Haros Masi road bike division, building their respective positions on the same success that Jackson has brought to the companys road bike product segment. This provides for a more unique and individualized approach to marketing each category, and requires matching it with individuals who have expertise and creativity in that specific category, Hawk continues. Im extremely excited to have such talented individuals at our disposal today. Haro is a recognized leader in providing innovative performance bikes, parts and accessories to the BMX, dirt, freestyle/street, and mountain bike markets. The company currently has over 1800 dealers throughout the United States and distributors in 48 countries worldwide. Bob Haro, who is known in the BMX industry as the Father of Freestyle, founded Haro Bikes in 1978. For more information, including recent company news and an online catalog, please visit www.harobikes.com.”